b e a u t y {marx} .

Hey loves! 

So I have a slightly different review for you today. It’s a product I purchased during my trip to Seoul (South Korea) just this past May.

If you’ve never heard of Skin Food, here’s a little information about the brand according to their website:

“Under the motto of ‘good food for health is also good for the skin’, SKINFOOD is the first food cosmetics brand developed with a differentiated unique concept of ‘food’. SKINFOOD delivers complete nutrition to the skin through the strict selection of foods that are good for the skin, including avocado, which is even listed in the Guinness World Records, rice that is reliable for taking care of health, fresh milk, and sturdy tomato. Our products are scented and bottled according to their design and formulation concepts, to indulge you with the freshness and nutrients of their main ingredients. SKINFOOD always looks for skin-affinitive food to bring you the best products.” 

For more information on the brand, please visit: http://eng.theskinfood.com/

I saw so many Skin Food stores while I was in Korea, and I’m a little disappointed that I didn’t pick up more stuff from them! :( But anyways, yes - It is a Korean-based brand. The only U.S. locations are in California that I know of, so if you don’t have a storefront near you, you can order these products online. (I believe they can be found on amazon.com, as well as a few other sites.)

On to the product! I decided to pick up a hair mask because obviously, with my processed hair, comes dryness. And we don’t want that! Anytime you bleach, dye, or process your hair in anyway - It loses it’s moisture, and can become quite unhealthy and dry-looking.  You want to retain a healthier look by putting these much needed nutrients back into your hair by using products like deep conditioners and hair masks.

The consistency of the mask is quite thick. And yes, it does smell like shea butter! 

How to use: I put this in my hair for about 10-15 minutes (yes, a few more minutes than the directions advised, but its okay) and then rinsed the product out. I proceeded to shampoo and condition my hair as I normally would. Sprayed in some heat-protectant, and then blow dried.

• PROS: My hair looked/felt amazing! The shea butter really gave it a healthy shine and silky texture. It was also pretty cheap - about 5900 Korean Won = $5 USD or even less. Keep in mind that if you purchase it online from Amazon or somewhere like that, it may be a little higher.

• CONS: The formula is REALLY thick. I found it a little difficult to apply onto my hair, but not a major issue. The smell may also be a little overwhelming at first, but nothing serious either. I really don’t have anything bad to say about this product, overall.

Sidenote: One thing I LOVED about shopping at the Korean cosmetic stores - They give you SOOO many samples! I have a whole bag full that I may have to show you guys later. :)

(Source: beautymarx)